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New Cognos Podcast Explores Greening of Performance Management; BI Radio Interviews Andrew Winston, Best-Selling Author of 'Green to Gold'
Cognos, an IBM company and the world leader in business intelligence and performance management solutions, has released a new episode of BI Radio, a Cognos podcast, entitled "Performance Management Goes Green." The three-part podcast focuses on the link between changing climate and changing business conditions, and the new green metrics that managers need in their performance management scorecards.

New Radio Show to Focus on Nanotechnology
The Bourne Report, airing Sunday afternoons on KXAM in Phoenix, explores the latest in nanoscience, MEMS and other cool technologies.

The Walrus Classic Rock Band Returns to Chuckanut Radio Hour
The Walrus, one of the Pacific Northwest's premier classic rock bands, returns after a four-month hiatus to perform as the "house band" for the Chuckanut Radio Hour in Bellingham. The group will entertain a live audience Nov. 14 at the Museum of Radio and Electricity with several songs, including original songs from its CD, "Uncovered."

Fox Sports Radio features MLB Great Tom Glavine, NYMets Pitcher, and MySportVideos™ on Saturday May 5th at 2:05 PM EST
MySportVideos™ and MLB Great Tom Glavine, NYMets Pitcher, to be featured on Fox Sports Radio this Saturday May 5th at 2:05 PM EST. Glavine recently won his 293rd game and is closing in on 300 wins. Glavine will talk about the current season, his run for 300 and his involvement with www.MySportVideos.com. MySportVideos™, the first online social networking site dedicated to Sports, allows kids ages 8 to 18 to track and share their sport videos and stats with friends, family, team members, coaches, even recruiters. And best of all, it's free.

New Radio Show 'Relationship Comfort Zone' to Launch
New radio program that explores motivational and self improvement tools to attract healthy, positive relationships.

L.A. Teen Co-Hosts New Radio Show with Her Mom; 'The Chelsea and Lisa Show,' with Guests, Live on Global Internet Radio, Tues., Jan. 23, 4 p
In this new, monthly one-hour live radio show on GlobalTalkRadio.com, Chelsea,14, a Los Angeles teen, co-hosts with her mom, Lisa Dunn-Dern, a children's lifestyle expert and author. The two and their guests discuss subjects of interest to both teens and parents. On Tuesday, January 23, it's 'The Evolution of Beauty,' from Cleopatra's time to the present. Guests include Armond Hambric, lead operator at the renowned Beverly Hills salon of Damone Roberts, known as 'the Eyebrow King,' discussing beauty trends for both women and men - including shaving tips for the guys. Chelsea and Lisa's monthly 'Hit List' will also be featured.

Mind Over Machines an Authorized Partner for Sage MAS 500 and Accellos (formerly Radio Beacon)
Sage Software Authorized Partner strengthens offering with solutions for enterprise manufacturers and distributors.

The Health Insurance Advocate Radio Show Expands to Springfield, Missouri, and Reaches a New All-Time Ratings High for Female Listenership
Arbitron Reports that Cary Hall's Health Insurance Program Gains Yet another Major Rise in Listeners. Affordable Health Insurance and Health Care Solutions Particularly Attractive to Women.

BAM Radio Network Brings Earlychildhood NEWS Radio Online
Leading online magazine for early childhood professionals and parents to nanocast Body, Mind and Child.

Radio Control Cars Help Drivers and Fans Kick Off Allstate 400 at the Brickyard Weekend at Indianapolis Motor Speedway
RC Driver magazine, a monthly publication covering radio control car hobby news, products and events, will join with Chevy Racing to produce radio control car races as one of the fan-friendly activities on offer for the Chevy Day at the Brickyard promotion Friday, July 27 at the Indianapolis Motor Speedway. Eleven Chevrolet NASCAR Nextel Cup Series drivers are scheduled to participate. Radio control car races have been a favorite element of Chevy Day at the Brickyard for fans and drivers since the event first debuted in 2005. Throughout the day on Friday, July 27 and Saturday, July 28, fans will also have a chance to sample radio control car racing through test drives offered by RC Driver in conjunction with radio control car manufacturers,...

Strategic Media Inc Releases "Integrating DRTV and DR Radio: Clearer Understanding for Greater Profit" Article on Radio Advertising

Portland, ME (PRWEB) January 17, 2008 -- "A clearer understanding of how DRTV and DR radio (http://www.strategicmediainc.com) interact could boost both the probability of success and the overall profitability of direct marketing campaigns tremendously," says Brett Astor, co-author of a new report titled "Integrating DRTV and DR Radio: Clearer Understanding for Greater Profit". Brett Astor is Vice President of Strategic Media, Inc. Together with CEO Jeff Small, they're sharing their direct experience about how these two mediums -- direct response television and direct response radio -- work together. "It's not the way most people think", says Mr. Small.

Direct response marketing (http://www.strategicmediainc.com/direct-response-marketing.php) companies routinely look to DRTV to build profitable demand for their campaigns. With increasing frequency, those DRTV marketers are looking to direct response radio advertising to help deliver additional new customers. This new article highlights the main misconception many direct response marketing professionals bring to DR radio. "It all stems from classical marketing and advertising theory", says Astor. He adds that we often don't even realize we have this misconception.

Nonetheless, if you're running a direct marketing company you know that you need to continue to find sources of profitable new customers, and DR radio delivers that. "As long as you don't delay too long in establishing your foothold" says CEO Small. "The key is to realize how the two mediums work together and then let that understanding inform your direct marketing strategies." Direct response marketing service companies, direct marketing agencies, and direct response marketing companies all stand to benefit greatly from the in depth understanding Mr. Small and Mr. Astor reveal in this new report.

Strategic Media, Inc. is the leading full data direct response radio advertising agency with over a decade of experience building radio advertising campaigns that deliver measurable results and profitable new customers. Strategic Media Inc provides a full suite of direct response radio advertising agency offerings including radio advertising strategy, radio commercial development, radio media buying, and media profitability management. Jeff Small, CEO and Brett Astor, Vice President both contribute to the direct response radio advertising industry's first blog, The Radio Sage Radio Advertising Blog, located at http://strategicmediainc.com/radio-advertising-blog, where they also share their views on the latest news and trends in direct response radio advertising.