The Future of Talk Radio

(PRWeb) January 8, 2007 -- According to a recent Arbitron study, 37 million Americans have listened to internet radio recently, and each week as many as 20 million Americans are catching their favorite programs online. Factor in listeners in other countries, and the numbers are overwhelming. New and existing talk show programs alike are migrating from conventional AM/FM stations to internet radio at an amazing speed, and the future of web radio looks even brighter.

Global Talk Radio (http://www.GlobalTalkRadio.com) confirms the trend. Kevin Dawson, founder and CEO of GlobalTalkRadio.com, noted that their "online audience is growing exponentially. In 2006, our internet talk radio station experienced a 168% growth in traffic, and preliminary stats from early 2007 indicate that this trend is accelerating." Dawson added, "this is an exciting time for all of us in the industry - listeners, hosts and their guests. We really may be at the dawn of a new age of broadcasting, unlike anything seen since Guglielmo Marconi sent and received the first radio signal in 1895."

To increase public understanding of the industry's potential, Global Talk Radio (http://www.GlobalTalkRadio.com) has released "The Future of Talk Radio", a must-read for any online radio enthusiast. Published monthly, this e-zine keeps internet radio listeners up-to-date with the latest trends in the fast-changing industry, helping them make the most of their online talk radio experience. The publication is absolutely FREE and can be requested through their website at http://www.globaltalkradio.com.

GlobalTalkRadio.com, which in only 2 years has become one of the largest online talk radio stations, genuinely considers it to be their responsibility and foremost mission to contribute to the future of radio and broadcasting, which will be produced and streamed across the internet, thereby replacing conventional AM and FM outlets. GlobalTalkRadio.com's philosophy is that everyone will play an important role in the development of online radio. Listeners will tune-in to shows of their choice on-demand 24/7, rather than being limited to whatever is currently playing on a local AM station. For those who wish to appear as guests on established programs, they will enjoy a unique opportunity to reach a highly-targeted internet audience that's interested in exactly what they have to say.

For those who are willing to invest the time and energy to host their own programs, they will be considered to be pioneers of this new media, whose potential reach exceeds anything hosts could have imagined just a few years ago. Celeste Terry, host of Global Talk Radio's "Demystifying Non-Profits," mentioned that there are some distinct advantages to hosting an internet talk show. Terry said, "With internet radio, you have time. With traditional media, when they interview a guest, you only hear maybe a minute or two at the most, and that's it. But with internet radio, you have the luxury of time to really get into some issues and make it useful for the listeners… Hosting my own show has allowed me to have a foothold in a completely new industry, and I've learned how to create programming - programming that people find interesting and for which people will tune in each week."

As Dawson put it, "Change occurs quickly in the internet age, and while nobody knows exactly what shape our industry will take in the coming years, the opportunities for individuals who are willing to get in on the ground floor are perhaps the most promising of any I have seen in my lifetime."

To learn more about the online radio revolution, check out http://www.globaltalkradio.com and request a free copy of their industry e-zine, "The Future of Talk Radio."

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